In the new normal, you don’t need your old engagement survey. Learn why…


Strategy Alignment

We help top teams answer the three big strategy questions: (1) Where are we going? (2) How will we get there? (3) Over the course of the journey, how will we stay on track (and get back on track when we run into problems)? After the top team is aligned on the answers, we help them align and engage the rest of their organization—so that everyone is moving in the right direction.


Culture (Re)shaping

Your organization’s culture is either an asset or liability. It helps business performance…or hurts it. We help leaders make bad cultures good and good cultures great. Measurably. Sustainably.


Know / Feel / Do® Culture Metric

You can’t manage what you can’t measure. That’s why we help top teams develop a culture metric that’s a reliable leading indicator of actual business performance. This makes it possible to apply the Deming Cycle (Plan-Do-Study-Adjust) to culture-shaping efforts. So working on culture is never just a “check-the-box” HR initiative. Instead, the leaders we work with treat culture-shaping as a serious business process that’s explicitly designed to produce competitive advantage.


Strong, Steady Signals on Five Frequencies®

Leaders shape culture, intentionally or not, through signals they broadcast on Five Frequencies.
  • Their decisions and actions
  • What they reward and recognize
  • What they tolerate (or don’t)
  • How they show up informally
  • And, last, formal communications
We help leaders broadcast stronger, steadier signals on all Five Frequencies—so they shape a culture that helps them deliver targeted business results.


Moments of Truth & Tradeoff®

When employees want to “do the right thing” but other pressures tempt them to do something else…that’s a Moment of Truth & Tradeoff. Our customized, leader-led, Moments of Truth & Tradeoff exercise prepares employees and teams for these situations. As a result, employees “know what to do when they don’t know what to do” and feel confident that when they demonstrate the right behaviors their leader will have their back. The payoff? You’ve strengthened culture while minimizing operational and reputational risks.


Lean-Principled Change Management™

Implementing a high-stakes initiative? Every leader who’s been around the block twice knows the importance of effective change management. But conventional paint-by-numbers approaches often waste time, dollars, attention, and energy. Our approach to change management applies Lean Principles—so leaders feel confident about two things: (1) getting people on board; (2) maximizing ROI along the way.


At MGStrategy, we’re a small firm helping our clients produce big outcomes.

From headquarters in Philadelphia, we’ve helped hundreds of leaders and dozens of companies around the world to align people and shape culture in support of important outcomes.

Energy / Utility

  • Aqua America
  • Baltimore Gas and Electric
  • Comcast
  • Con Edison
  • Dominion
  • DTE Energy
  • Entergy
  • Eversource
  • Exelon
  • Novar
  • PECO
  • PetroVietnam
  • PG&E
  • Portland General Electric

Health Care and Pharmaceutical

  • Children's Hospital of Philadelphia
  • Detroit Medical Center
  • Kaiser Permanente
  • Merck
  • Mercy Health Partners
  • Naples Community Health
  • NPS
  • Pfizer
  • ProHealth Care
  • Quest
  • Roche
  • Takeda
  • University of Mississippi Medical Center

Financial, Insurance, and Professional Services

  • Ally Financial
  • EverBank
  • Florida Bank Group
  • Goldman Sachs
  • IBM
  • Independence Blue Cross
  • KPMG
  • McKinsey
  • Merrill Lynch
  • Realogy
  • Standard & Poor's
  • State Farm


  • Brother
  • Caravan Ingredients
  • EMD Chemicals
  • FMC
  • Goodyear
  • Osram Sylvania
  • Qorvo
  • Qualcomm
  • Syngenta

Hospitality / Travel

  • Aramark
  • Carnival
  • Delta Air Lines
  • IHG / Kimpton
  • McDonald's
  • Royal Caribbean
  • Wyndham

Education / Learning

  • McGraw-Hill
  • New York University
  • Wikimedia Foundation
  • Yale University

We’re proud to help power the Detroit Comeback.

We’re helping Mayor Mike Duggan align his team and shape city government culture in support of his vision of inclusive population growth. Additionally, we’ve helped some of Detroit’s largest employers align their people and shape their culture in support of important outcomes.

How can our team use our experience to help your organization?

Along with a dozen MGStrategy associates, we’ve worked with more than 50 Fortune 1000 companies. We're looking forward to working with you!


Our four principals have over 75 years of combined experience helping leaders turn culture into competitive advantage.

Jeff Grimshaw has worked with senior leaders for more than 25 years. Along the way he’s helped hundreds of executives in dozens of companies to align people and strategy to produce important business results. Jeff is the co-author of two books and has also published articles in Chief Executive Magazine, Chief Learning Officer, Conference Board Review, Strategy and Leadership, and other journals. Contact Jeff at .

Jennifer Landis leads MGStrategy’s research practice. She helps organizations and leaders measure the impact of their alignment and culture-shaping efforts so they can double-down on what’s working and recalibrate on what isn’t. Working with Jennifer assures a painless measurement process and a product that delivers actionable and compelling data. In addition to running around after her three young children, Jennifer sings in her church choir and volunteers with programs that benefit kids in her community. Contact Jennifer at .

Tanya Mann helps leaders deliver business results. With her support, her clients have built high-performing teams and cultures of accountability, confronted risks and brutal facts, built collaborative partnerships, and led sustainable change. She has built a reputation as an engaging but fiercely outcomes-driven partner. Tanya earned her Master’s Degree from the University of Texas, where she taught and did research. She has published in academic journals and contributed chapters to graduate textbooks on organizational alignment. Contact Tanya at .

Lynne Viscio architects culture-shaping strategy for leaders and top teams. She brings her 25+ years of business experience as she works with clients from problem identification to customized design through to successful implementation, making sure they are equipped for long-term, sustained results. She has graduate degrees from the University of New Hampshire, New York Medical College, and Temple University. Contact Lynne at .