In the new normal, you don’t need your old engagement survey. Learn why…


Shifting Culture for Competitive Advantage

Your organization’s culture is either an asset or liability. It helps business performance…or hurts it. We help leaders make bad cultures good and good cultures great. Measurably. Sustainably.


Know / Feel / Do® Culture Metric

You can’t manage what you can’t measure. That’s why we help top teams develop a culture metric that’s a reliable leading indicator of actual business performance. This solves a big problem for those who know culture is important, but currently manage it sub-optimally as something abstract, HR-owned, and merely leader-supported. With reliable, fit-for-purpose culture metrics, you can elevate culture shifting as a leader-owned, strategically HR-supported initiative. That’s great for HR. Great for everybody.


Strong, Steady Signals on Five Frequencies®

Where does culture come from? Intentionally or not, through signals leaders broadcast on Five Frequencies.
  • Their decisions and actions
  • What they reward and recognize
  • What they tolerate (or don’t)
  • How they show up informally
  • And, last, formal communications
We help leaders broadcast stronger, steadier signals on all Five Frequencies—transforming their culture into a source of competitive advantage.


Managing Moments of Truth®

When employees know what it means to “do the right thing” but productivity, fear, or other pressures tempt them to do something else, that’s a Moment of Truth. Our tailored Moments of Truth exercise—effectively applied in nuclear power, airlines, health care, finance, law enforcement, and other fields—reliably strengthens culture while minimizing operational and reputational risks.


Plus One CX™

Everyone’s measuring CX with NPS…which is great. But the math and methodology make it hard to translate NPS into practical guidance for most employees. Our simple alternative—based on the science of “expectancy violations”—reduces the employee-facing equation to nothing but +1s, 0s, and -1s. In company after company, the intuitive simplicity of Plus One engages the hearts and minds of even the skeptical, enlisting all your employees more effectively in your efforts to lift NPS.


Agile Culture

Adopting agile ways of working? Too bad they won’t boot up on your old culture’s operating system. We’ve got the data and know the mindset and culture needed to sustain agility. With speed and scale, we can help you shift from the culture you have to the agile culture you need.


At MGStrategy, we’re a small firm helping our clients produce big outcomes.

From headquarters in Philadelphia, we’ve helped hundreds of leaders and dozens of companies around the world to align people and shape culture in support of important outcomes.

Energy / Utility

  • Aqua America
  • Aquarion Water Company
  • Baltimore Gas and Electric
  • Comcast
  • Con Edison
  • Dominion
  • DTE Energy
  • Entergy
  • Eversource
  • Exelon
  • Novar
  • PECO
  • PetroVietnam
  • PG&E
  • Portland General Electric
  • PPL

Health Care and Pharmaceutical

  • Children's Hospital of Philadelphia
  • Detroit Medical Center
  • GlaxoSmithKline
  • Kaiser Permanente
  • Merck & Co.
  • Merck KGaA
  • Mercy Health Partners
  • Naples Community Health
  • NPS
  • Pfizer
  • ProHealth Care
  • Quest
  • Roche
  • Takeda
  • University of Mississippi Medical Center

Financial, Insurance, and Professional Services

  • Ally Financial
  • DLL
  • EverBank
  • Florida Bank Group
  • Goldman Sachs
  • IBM
  • Independence Blue Cross
  • KPMG
  • Leadership Circle
  • LPGA
  • McKinsey
  • Merrill Lynch
  • Realogy
  • Rocket
  • Scotiabank
  • Standard & Poor's
  • State Farm


  • Beiersdorf
  • Brother
  • Caravan Ingredients
  • Comstar Technologies
  • FMC
  • Goodyear
  • Henkel
  • Honda
  • Osram Sylvania
  • Pernod Ricard
  • Qorvo
  • Qualcomm
  • Syngenta


  • City of Chicago
  • City of Detroit
  • NASA

Hospitality / Travel

  • Aramark
  • Carnival
  • Delta Air Lines
  • IHG / Kimpton
  • McDonald's
  • Royal Caribbean
  • Wyndham

Education / Learning

  • College for Creative Studies
  • Johns Hopkins University
  • McGraw-Hill
  • New York University
  • University of Texas San Antonio
  • Wikimedia Foundation
  • Yale University

We’re proud to help power the Detroit Comeback.

We’re helping Mayor Mike Duggan align his team and shape city government culture in support of his vision of inclusive population growth. Additionally, we’ve helped some of Detroit’s largest employers align their people and shape their culture in support of important outcomes.

How can our team use our experience to help your organization?

Along with a dozen MGStrategy associates, we’ve worked with more than 50 Fortune 1000 companies. We're looking forward to working with you!


Our four principals have over 75 years of combined experience evolving leaders and culture for competitive advantage.

Jeff Grimshaw has worked with senior leaders for more than 25 years. Along the way he’s helped hundreds of executives—across six continents—to align people, strategy, and culture in support of important business outcomes. Jeff is the co-author of two books and has also published articles in Chief Executive Magazine, Chief Learning Officer, Conference Board Review, Strategy and Leadership, and other journals. Most recently, he advocated in Investor’s Business Daily for “long-term greedy,” our provocative way of saying that in business and in life, things tend to turn out better when we calculate ROI based on longer-than-typical time horizons. Contact Jeff at .

Jennifer Landis leads MGStrategy’s research practice. She helps organizations and leaders measure the impact of their alignment and culture-shaping efforts so they can double-down on what’s working and recalibrate on what isn’t. Working with Jennifer assures a painless measurement process and a product that delivers actionable and compelling data. In addition to running around after her three young children, Jennifer sings in her church choir and volunteers with programs that benefit kids in her community. Contact Jennifer at .

Tanya Mann helps leaders deliver business results. With her support, her clients have built high-performing teams and cultures of accountability, confronted risks and brutal facts, built collaborative partnerships, and led sustainable change. She has built a reputation as an engaging but fiercely outcomes-driven partner. Tanya earned her Master’s Degree from the University of Texas, where she taught and did research. She has published in academic journals and contributed chapters to graduate textbooks on organizational alignment. Contact Tanya at .

Lynne Viscio architects culture-shaping strategy for leaders and top teams. She brings her 25+ years of business experience as she works with clients from problem identification to customized design through to successful implementation, making sure they are equipped for long-term, sustained results. She has graduate degrees from the University of New Hampshire, New York Medical College, and Temple University. Contact Lynne at .